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Possible Datsun name revival


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new datsuns wont be a thing like old datsuns, theres no risk at all to old datsuns. might get snide comments by the tiny number of people that know datsun is returning, but its hardly a serious insult

 

ghosn says few remember datsun, and the markets hes trying to enter probably wont have heard of them at all. hes taking a shot at reviving the name not because its a well known and revered brand that the world respects and trusts, but because he could do with another marque (as he says, aside from infinity and nissan) and the original values of datsun (cheap, reliable, solid) will apply well to the product they have in mind, especially when it'll be released to a new market that demands those values. speaking of values, its more of a tip of the hat to the old datsun than a whole resurrection and modernisation of the brand, if that makes sense

 

given they wont see established markets (UK, US, aus, etc) for a long time yet - if at all - few will know/care about them enough for it to affect old datsuns

 

speaking of which, it doesnt make a lot of sense for datsun to be released in competition of nissan for established markets. i doubt they'll do it at all. maybe if cheap as shit chinese and korean models infect those markets, but then releasing a whole other cheap brand name wouldnt make sense next to say nissan pinching a few datsun models and rebranding them under the stronger name of nissan. would your everyman proudly rock a cheap/dodgy tata, kia, or dacia? or nissans cheap car brand datsun? or would they rather a nissan? most of us know enough to see past a name but the other 90% of the market care a lot about image

 

given they'll be a cheap car for emerging markets, any ideas of luxury or performance or anything desirable at all (except reliability) will be put aside for other ideas like price and economy. even if they were released here i doubt theyd have anything worth buying it for

 

the idea of datsun dealerships and walking in and sitting a brand new datsun... i dont think that'll ever happen here. at a guess, the most we'd ever see of datsun is maybe a rebadge as a nissan

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Here is a slight bit more information on the matter.

 

http://www.goauto.com.au/mellor/mellor.nsf/story2/08B66DF9390E1A3FCA2579C80013C95B

 

"However, do not expect to see new versions of the vaunted 240Z, 1600 or Fairlady.

The new Datsun range is likely to be comprised initially of simple and inexpensive vehicles suitable for low-cost markets."

 

From the above quote I would hazard a guess that the end product will be something like the Nissan Micra(Versa/March). Small and cheap to produce.

Maybe we will see some type of ute(pick-up) or panelvan variants due to the needs of the market in the particular countries these vehicles will be sold.

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  • 1 year later...

Found the first thread on this and am bumping it up for updated news:

 

First sketches of actual Datsun to be released officially later this month. Currently called the K2 and set at $5300. 

 

dat1.jpg

 

dat2.jpg

 

dat3.jpg

 

dat4.jpg

 

dat5.jpg

 

dat6.jpg

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wow. drag the waters... back from the dead

 

Found the first thread on this and am bumping it up for updated news:
 
First sketches of actual Datsun to be released officially later this month. Currently called the K2 and set at $5300. 
 
dat1.jpg

dat2.jpg

dat3.jpg

dat4.jpg

dat5.jpg

dat6.jpg

dafaq is this? 

 

It needs some BRE stripes down the side.

wont help. 

 

It needs... to get fucked!

x2

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The worse possible thing you could do is spark a huge interest in datsun because it will mean the end of finding any cheap rides or parts in the west coast, you'll basically bring on Datsun's eulogy since it will go from being a rare bird to along the lines of 57' chevy levels of rareness and then it quits being fun to own one if they are so hard to find that yours becomes a national treasure.

 

Thats the nice thing about these old nissan/datsuns, good hand made japanese quality at a cheap price that any joe shmoe can buy for under $1500 and tinker with to his hearts content without feeling bad about it. When i went to buy myself a new vehicle i didnt know what I wanted but when i saw that hardbody truck, i knew it was the one and i originally didnt plan on doing any of the work myself (since i had never done this stuff before) but after having a mechanic turn my muffler into a shrapnel grenade and not solving the problem, i jumped in.

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  • 2 weeks later...

great a mediocre attempt at cashing in on a once great and thriving brand that wont even be available in the US from what i heard, and even better it will have the lovely side effect of bringing unwanted attention to datsun in the USA/canada, making it harder to get good deals on vehicles and parts, its getting dangerously close to the capsizing point where datsun transitions from fun collectable and cheap to highly sought after, expensive and hard to come by. But ive spoke on this before so ill leave it be, heres hoping datsuns stay easy to come by for a while yet.

 

I think i may go buy a pizza now that my truck is reassembled, that is till tomorrow when i tear into it again :P

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Why are people even worried about this.

No one here will even ever travel to the third world rate countries this will be offered in.

 

Artists rendering is just that.

Until I see the hunk of plastic-I will hold onto the few fucks I have left.

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It's funny all you guys are bitching about datsun being a low-end, cheap version of a regular car...

 

That's what it always was, guys. A cheap car built to the lowest price to sell, to compete with more expensive cars.

 

It was NEVER an expensive sports car.

 

It was NEVER the high-end luxury vehicle.

 

It was NEVER the heavy-duty pickup.

 

It was NEVER the well-appointed family wagon.

 

They were inexpensive, well built, middle-of-the-road cars that MANY people bought because they were cheap. They just so happened to be built by a company that gave a shit, so many of them found applications in racing and motorsport. The others were just plain handy because they got great milage.

 

Don't try to badge your old datto as a high-end rarity. It isn't. It never was. And it never will be. Ask yourself...Are you willing to pay $60,000 for a nicely restored datsun full of reproduction parts, bone stock rebuilt engine, factory style brakes, and cheap repop wheels?

 

No, you probably wouldn't. (Even those of you who say yes, call me up and I'll point you to one, and we'll see what happens then.) And so, even if Datsun gets revived on the North American continent, the prices of your vehicles won't rise any more than they would if Nissan never uttered the name again. It will never be the HUGELY popular 1957 Chevy that so often gets sold at those prices, because it's not an american built car, it doesn't have the nostalgia factor with the growing number of american old car enthusiasts, and that's OK. In Japan, where the 1957 chevy doesn't sell often at 60K, the Datsuns DO sell for 50, 60, 100K USD.

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It's funny all you guys are bitching about datsun being a low-end, cheap version of a regular car...

 

That's what it always was, guys. A cheap car built to the lowest price to sell, to compete with more expensive cars.

 

It was NEVER an expensive sports car.

 

It was NEVER the high-end luxury vehicle.

 

It was NEVER the heavy-duty pickup.

 

It was NEVER the well-appointed family wagon.

 

They were inexpensive, well built, middle-of-the-road cars that MANY people bought because they were cheap. They just so happened to be built by a company that gave a shit, so many of them found applications in racing and motorsport. The others were just plain handy because they got great milage.

 

Don't try to badge your old datto as a high-end rarity. It isn't. It never was. And it never will be. Ask yourself...Are you willing to pay $60,000 for a nicely restored datsun full of reproduction parts, bone stock rebuilt engine, factory style brakes, and cheap repop wheels?

 

No, you probably wouldn't. (Even those of you who say yes, call me up and I'll point you to one, and we'll see what happens then.) And so, even if Datsun gets revived on the North American continent, the prices of your vehicles won't rise any more than they would if Nissan never uttered the name again. It will never be the HUGELY popular 1957 Chevy that so often gets sold at those prices, because it's not an american built car, it doesn't have the nostalgia factor with the growing number of american old car enthusiasts, and that's OK. In Japan, where the 1957 chevy doesn't sell often at 60K, the Datsuns DO sell for 50, 60, 100K USD.

 

except for the fact that while they were a cheap option, they were engineered above and beyond what was expected, built by hand in japan, and more importantly built with pride and to last the long run, (not waving a Japanese flag or anything but i will give credit where its due and the Japanese can build a very good and very tough automobile)

 

these new ones arnt the same, they dont have the charm and the dont have the soul our dattos here have.

 

 

to the other guy:

 

im worried because it causes the butterfly effect, if they run articles in popular auto magazines, even an episode of top gear where it will likely be mocked it still peaks the public interest in datsun, not for this new hunk of plastic they are selling let me mind you, but it will peak interest in the ones that are here...the good japanese made datsuns we all like to drive. Your right, no one will buy the new ones over here unless they need a family sedan, but it will peak interest in our datsuns, which is very bad, some may think its a positive thing but read my previous post about my concern for the bad effects of increased interest in something when theres only a finite amount of that something left.

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im worried because it causes the butterfly effect, if they run articles in popular auto magazines, even an episode of top gear where it will likely be mocked it still peaks the public interest in datsun, not for this new hunk of plastic they are selling let me mind you, but it will peak interest in the ones that are here...the good japanese made datsuns we all like to drive. Your right, no one will buy the new ones over here unless they need a family sedan, but it will peak interest in our datsuns, which is very bad, some may think its a positive thing but read my previous post about my concern for the bad effects of increased interest in something when theres only a finite amount of that something left.

 

I doubt it. Its going to be the most basic car on the planet Im sure, so with whatever interest the media will show, it will be mostly negative. I know I wouldnt look for any info on a company that is selling bland crap products. The only time theres going to be interest in the older Datsun cars is for the first bit of release when they are going to be comparing the new models to the old models. Then that will die out and no one will think to look at any of the older cars again (besides the breed that are already into J-tin classics). 

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I doubt it. Its going to be the most basic car on the planet Im sure so with whatever interest the media will show, it will be mostly negative. I know I wouldnt look for any info on a company that is selling bland crap products. The only time theres going to be interest in the older Datsun cars is for the first bit of release when they are going to be comparing the new models to the old models. Then that will die out and no one will think to look at any of the older cars again (besides the breed that are already into J-tin classics). 

 

Heres one for you, the delorean, the car was a shiny turd simply put, it didnt run, it had no power to speak of when it did run, and due to wiring issues it wasnt fun to drive, the highest recorded speed one of those cars could ever reach was when it was pushed off a cliff by its owner. /sarcasm off (i know that was harsh, but i would buy one in a heartbeat if i had the cash so i just wanted to put that out there, i would put a nissan motor in mine hehe)

 

The company goes bust, the warehouses are sealed up and thats the end of it......but......back to the future is released in 1985 and the interest in deloreans skyrocket, everyone forgot about the fact that the delorean was a notorously unreliable car and that most people who are serious about owning them put a different engine in, even the makers of the movie said they had a team of mechanics around at all hours to keep the delorean they were using for the film alive long enough to finish the film. It was the deloreans sharp looks that draws attention to it, the movie sparked that interest and the cars styling hooks em and reels them in,

 

Before the movie you could buy a delorean boxed up in crate for little to nothing, now a days expect to pay $10,000 for one (and thats the low price most of the time), i see them fetching $24,000 as-well

 

Datsuns have that same chance as they are a sharp vehicle, they look good when taken care of and no one will know their history, they see it and they want it. This will only get worse as time goes one since datsuns are sharp looking and they are getting mighty old which can make any car collectable if enough time has elapsed. (give it time you'll see ford escort owner clubs pop up, the idea of that would have astounded me if this was any other time..)

 

 

but maybe your right, maybe we will stay off the radar this time, since most americans are looking for good ol' Detroit iron to collect so we might be ok here. :thumbup:

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i think the only place this hasnt been posted is nwdatuns.com......lol.....we all know the only way any of us are gonna be happy with a datsun name revival is if they start releaseing modern versions of the cars we love ....1200, 510, 610 and 710.....and they aint gonna do that ...slapping the name on a micro car for the sake of sparking interest is nothing more then a disservice to the cars we own......

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When you say modern version, they take that as "redesign the entire exterior, throw in a totally new motor and even more gadgets and doo-hickies" so it winds up barely having a semblance of the original...i mean literally barely a fart of the original. They flush the whole car down the crapper then make a new one and slap the 510 on the side of it, bam done.

 

I want to see old cars be "re-released" rather than modernized, i can understand putting an airbag in or maybe even intermittent windshield wipers, but i don't want something that has a slight nod to the original but really doesn't look like it at all. Something that is compatible with the original 510 for example so you could bolt your old l-series motor into the new one, that would be awesome, but its never gonna happen.

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i think the only place this hasnt been posted is nwdatuns.com......lol.....we all know the only way any of us are gonna be happy with a datsun name revival is if they start releaseing modern versions of the cars we love ....1200, 510, 610 and 710.....and they aint gonna do that ...slapping the name on a micro car for the sake of sparking interest is nothing more then a disservice to the cars we own......

.

The absolute last thing I want to see is some douche poser in a 'New Camaro' 510 trying to look cool. :sick:

 

Am I in denial?.... probably, but this whole Datsun name is being revived needs to get fucked.

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