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Diet Coke's Unfortunate New Ad Campaign (Proof Included)

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Yes, this happened...


Sign located on the corner of Downey and Telegraph in East Los Angeles


LAT: 34 01' 11"

LONG: 118 10' 48"


Internet Einsteins whom will respond that the sign says "diet" coke let me rebut first;


Advertising psychology has found that when humans scan an ad their field of vision reads from left to right at center eye level, peripheral vision is not engaged, hence the "diet" is ignored...at first glance...


That's what made this so funny, but then it is in L.A. so it's pretty much true!!







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